Wine Insiders Review

  Last updated June 23, 2024

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"Smart, curated wine collections for the adventurous wine drinker seeking to expand their horizons"
  Wine store, subscription, and gift set options
  Curated sets at attractive prices
  Celebrity collections add interesting twist
  100% satisfaction guarantee
  Fast delivery for subscriptions and wine shop orders
  Abundant content and advice to help you select wines

Our Rating

Price 9.6 / 10
Selection 9.5 / 10
Matching 9.1 / 10
Flexibility 9.2 / 10
Customer Service 9.0 / 10
Tasting Notes 9.7 / 10


Wine Insiders offers curated wines at affordable prices direct to consumers. The company was founded in 1982 and has grown considerably over the last 20 plus years. Wine Insiders offers an extensive selection of wine, including several curated collections, wine gift sets, and wine education for beginners just learning about their wine preferences. That being said, this wine club works a little differently than others - read below for more details!

At a Glance

Price Range $89 (+ free shipping) for 12 bottles, then $149 + shipping after that
Ideal For Beginner to Advanced wine lovers looking to mix things up a bit
Delivery Frequency Monthly or a la carte
Bottles Per Shipment 1-12 bottles

Wine Insiders Club Highlights

The driving force behind the Wine Insiders Wine Club is to make enjoying excellent wine as simple as possible. Everything about the membership is simplified so that it is easy to order and easy to enjoy your membership. Even the frequency of shipments, once every 12 weeks, is affordable and convenient. Plus, you have the option to order additional bottles if that isn’t enough to please your palate.


As mentioned in the “At-A-Glance” section, Winc’s prices are quite fair. Base plans start at $13/bottle, and more advanced plans can reach $54/bottle. You can also choose to customize your order to more, or less, than 4 bottles a month. Winc does seem to beat much of their competition on pricing, which really aligns them with their slogan, “making wine accessible to everyone”.

Brand Reputation

The organization has been in business for nearly 40 years at this point. During that time, the company has forged some impressive relationships, including relationships with Martha Stewart, Iron Chef’s Geoffrey Zakarian, and Chef Ludo Lefebvre.  Each celebrity features a curated collection of wines on the site for members to explore and purchase as they choose.

One thing that sets Wine Insiders apart from other wine clubs is that they primarily work with small, family-owned wineries rather than bulk wine producers. This helps in that they choose wine from brands that are concerned with producing quality wine and protecting their own reputations. This serves to enhance the reputation of Wine Insiders Wine Club in the process.


Wine membership shipments require an adult signature when accepting delivery. For this reason, Wine Insiders Wine Club offers alternative shipping to local FedEx, Walgreens, and certain grocery stores, where they can sign on your behalf, and you can pick up later. All wine shipments are carefully packaged and shipped every 12 weeks for a convenient wine ordering experience.

Customer Service

The customer service with Wine Insiders Wine Club is outstanding. Because they offer a customer satisfaction guarantee, you can contact customer service to replace bottles that do not meet your wine tasting approval or needs with appropriately priced alternatives. You can also pause your membership or cancel without penalty.

Why Choose Wine Insiders?

The introductory offer alone is worth considering whether you’re a wine connoisseur or someone just learning about wine. The educational materials, including information about each bottle that comes with the wines, are also an exceptional inclusion. However, the no-obligation membership, the frequency of delivery, and the affordability and quality of the wines offered are outstanding for casual wine appreciation.

Final Thoughts

Whether you’re looking to expand your palate, try new wines, or explore wines from around the world, Wine Insiders Wine Club offers an excellent and highly affordable opportunity to do so. The long history and celebrity relationships of the company make it a safe investment for a wine subscription service.

Pros & Cons

  Your choice of red wines, white wines, or a mix of red and white wines.

  Receive a list of tasting notes with each bottle that includes flavor profiles, serving tips, and recommended pairings.

  Three free bottles of Bordeaux with your deeply discounted introductory case.

  No-obligation membership. You are free to cancel at any time.

  Free shipping for your first wine club shipment, only $19.95 for subsequent shipments.

  Duplicate bottles are included in the subscription boxes. You’re guaranteed seven unique wines per box.

  The wine club doesn’t include limited edition or vintage wines.

15 hand-picked bottles for just $89

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